SEO is the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. I employed Search Engine Optimisation techniques on my website to try achieve this, using Google’s Webmaster Tools as guidelines – https://www.google.com/webmasters/.

I submitted my site to Google and added the suggested title tag and meta tags to the pages of my website, as well as alt attributes to images.

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I used Google Adword to search for keywords to use throughout my site – https://adwords.google.com/

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Google prioritises mobile-friendly sites, so I used their tool to check my site comes user this category…

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I also used GTMetrix to test my website, this provides a report of the site speed and ways to improve its performance, of which I acted upon.

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Curently, PULSE is appearing on the 3rd page of search results. I propose to continue to optimise my site using Google’s tools in order to try get it to display on the 1st page.

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Target Audience

The target audience for my project are runners, specifically those seeking to train for an upcoming event. The website aims to cater for a range of runners all varying in experience, from first times to professionals. It aims to achieve this through providing training plans of different difficulties.

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Runners would use the website in order to not only informatively guide them through the necessary training but also to motivate them to get all the set runs done. From personal experience, training for a marathon is intense and requires high levels of motivation and commitment. Thus, using Strava and gamification elements (can only unlock the next week once runs have been tracked on Strava) it helps to motivate users through their training. Testing with the target audience is crucial and a process I will continually undertake. I am a member of a running club so will regularly test my work with the club. I will gain feedback and opinions from runners throughout all the process, allowing me to continuously modify the website to make it more successful with its intended users.