Exemplar Work (NIKE)

It was suggested to have an about section offering support to those unsure of how to use my guide to its full potential. I have aimed to use an intuitive design so the guide is clear and simple to follow, however some users may require additional support. Through research I found Nike+ has a section labelled ‘How This Plan Works’, I propose to add something similar to my project.

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Conducting research is highly important when working on projects; it is essential to be aware of existing materials, critically evaluating what works well and what doesn’t and reflecting upon this.

Existing Guide Research

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I identified these problems with existing guide, of which I propose to solve within my graduate project. I propose to create a more visual guide, and will explore different design solutions to achieve this. I propose to display the guide clearly with the use of little text to make it extremely easy to users to follow. I propose to motivate users through integrating Strava’s API and pulling in user running activities to determine whether they can progress to the next weeks.

Magna Carta Initial Research

What is the MagnaC-Salisbury-BRMagna Carta?

The Magna Carta is a legal document that was signed at Runnymead on June 15th 1215. It was issued by King John, guaranteeing certain rights to his barons. Salisbury Cathedral contains one of only four original copies, and 2015 will mark the 800th anniversary of the signing of the Magna Carta. It is one of the most celebrated documents in English history and has become recognised as a cornerstone of liberty influencing much of the civilised world. The Magna Carta is famous as a symbol of justice, fairness, and human rights.

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Salisbury Cathedrals link to the Magna Carta: 

Salisbury Cathedral’s Magna Carta is the best preserved of the four remaining original exemplars. It is displayed in the magnificent 13th century Chapter House of one of Europe’s most beautiful medieval buildings. Elias of Dereham, priest and steward, bought the copy to Old Sarum in the days following events at Runnymede and it has remained in the Cathedral’s care ever since.

800th Anniversarsalisbury-cathedraly Celebrations:

Salisbury Cathedral will re-display and re-present its Magna Carta in an exciting interactive exhibition in the newly-conserved Chapter House, using the latest interpretation techniques to communicate Magna Carta’s historic background and modern significance to the many extra visitors it expects to welcome in 2015.

Requirements For App:

-must be feasible
-must be linked to the Magna Carta in some way
-style guidance – maintain consistency throughout app components
-follow branding guidelines
-clearly target an audience (children 5-10, teens 10-18, adults)
-ask for existing assets and make own

It is important to carry out research on the Magna Carta as it is the topic for our apps. It has developed my understanding of the Magna Carta and visiting Salisbury Cathedral will enhance my knowledge further. Creating an app with no background research would result in the final product being unsuccessful, so by carrying out research it means the app will be more reliable with correct information regarding the Magna Carta. This is extremely important as there would be no point producing an app that gave users incorrect information about the Magna Carta. It is also important to understand how the exhibition will work within the Cathedral, the layout, colour scheme and existing media that theevidence-based-design-research-2y are exhibiting etc. Visiting Salisbury Cathedral and gathering information about the public space and its audience will also help us to develop app ideas in order to successfully create a valuable app for the exhibition. Understanding and complying to the clients requirements is crucial as this is a live brief where we are working as design agencies for real clients. Following clients requirements will ensure that the end product is more successful and valued within the 800th anniversary exhibition.

We will be visiting Salisbury Cathedral next week, where I will collect more information and analyse the public space and audience. We will also be receiving preparations guides and style guidance documents from clients which are vital to understand and adhere to throughout the development of our apps.

Salisbury Catherdral, 2015. Magna Carta [online]. Available from: http://www.salisburycathedral.org.uk/magna-carta [Accessed 4 February 2015].

Salisbury Cathedral, 2015. Engaging Exhibitrs Reveal Salisbury’s Magna Carta Story. Available from: https://www.youtube.com/watch?v=6iboHtKczuw [Accessed 4 February 2015].

Behaviour within Public Spaces

Today, I visited Weymouth House, the space where my interactive information graphic would be displayed. By doing this, it allows me to understand the environment more and I also got an idea as to how people behave within the public space. Over a ten minute period I carried out quantative research and recorded how many people came through the space and what activities they carried out…Screen Shot 2014-10-16 at 16.07.29

  • walked through = 77
  • brought costa = 12
  • socialised = 14
  • working = 7
  • on phone = 5
  • looked at displays = 3

This information was gathered at a busy time period as it was 13:00, whereas I have to be aware that in the morning the space would’ve been a lot quieter. I also carried out qualitative research and considered different scenarios about the behaviour of people within the public space.  For example, if someone was in a rush to a lecture then they would walk quickly through the space without observing much about their surroundings.

Gray (2010 p.166) suggests that:

‘a text only becomes a text, only gains social meaning and relevance, at the point that it comes alive with its audience.’

This shows the importance of ‘requirements gathering’ as without an audience my text would not be successful. Therefore, by analysing the behaviour of people on the public space, it allows me to evaluate how I can make my text ‘come alive with its audience’.

By carrying out this research, I realised that not many people seemed to pay much attention to the displays and therefore I need to reflect on this and think carefully about how I am going to attract users to my piece. From this, I will go on to place my groups finalised poster in the public space in order to see whether it is noticed and the reactions we may get. This is a highly important process as understanding the environment and audience is essential for any piece to be successful.

Gray, J, 2010. Show Sold Separately: Promos, Spoilers, and Other Media Paratexts. New York and London: New York University Press.