Visit http://pulsemarathontraining.co.uk/about to discover more about my graduate project!
AC 1. Your work demonstrates your design exploration through the creation of a substantial media artefact.
For my website, I have used a substantial range of programming languages as well as various digital design techniques. I explored ways to solve a design problem with existing training guides and have produced visual, personalised marathon training guides that integrate Strava’s API.
Design Exploration Posts: Initial Design Ideas, Wireframes, Initial Designs – Training Guide, HTML Responsive Templates, Website Imagery, Website Styling, Logo Designs, PULSE – Final Logo, PULSE – Icon Designs, Final Website
AC 2.Your artefact is situated according to contemporary design and development practices.
AC 3. Your artefact demonstrates your understanding of exemplar works and notable practitioners in the field.
Throughout the production of my graduate project, I have researched exemplar works, critically evaluating what works well and what doesn’t and reflecting upon it for the design and development on my website. The key works that I have extensively researched are Strava, Asics and Nike.
AC 4.Your artefact demonstrates evidence of considerable organisational and project management knowledge and skill.
At the beginning I set out what tasks need to complete and used MoSCow techniques to prioritise each task. I have work worked through this document, working hard on my project consistently throughout the months. I updated my MoSCow document at the end of my project, providing justification of how I achieved the set tasks. I collaborated with an external contributor to enhance my project and make the content more credible. This whole blog shows my main stages of development, demonstrating my organisation and project management
AC 5.Your Graduate Project demonstrates your appropriate selection and use of materials, processes and environments in the production of a major creative work.
The above criteria all relate to this. I have appropriately researched existing works and solved a common design problem (all plans being displayed in basic tables). Through adopting contemporary design and development trends and working through prioritisation processes, I have been able to successfully produce PULSE. My graduate project fit within the training guide environment, yet offers something more unique. It provides the guides visually in a more appealing way, and integrates Strava’s API to make the guide more personal as well as employ gamification techniques.
This is the chosen logo for my project, it will feature in the navigation bar of my website as well as in promotions (print and social media).
View logo on Behance – https://www.behance.net/gallery/37998005/PULSE-Logo
Here are my initial logo designs, created in Adobe Illustrator…
I gained feedback from friends as well as from my target audience, finding out which stood out the as being most appealing. Reflecting upon the feedback, I then styled the favoured logo’s with a colour scheme to suit my site.
I placed each of these logos into my site to see which worked best and decided to go with no.3.