SEO is the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. I employed Search Engine Optimisation techniques on my website to try achieve this, using Google’s Webmaster Tools as guidelines – https://www.google.com/webmasters/.

I submitted my site to Google and added the suggested title tag and meta tags to the pages of my website, as well as alt attributes to images.

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I used Google Adword to search for keywords to use throughout my site – https://adwords.google.com/

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Google prioritises mobile-friendly sites, so I used their tool to check my site comes user this category…

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I also used GTMetrix to test my website, this provides a report of the site speed and ways to improve its performance, of which I acted upon.

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Curently, PULSE is appearing on the 3rd page of search results. I propose to continue to optimise my site using Google’s tools in order to try get it to display on the 1st page.

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HTML Responsive Templates

I created HTML templates of my initial designs. It was essential to consider how my project would display on mobiles from the early stages of my project development. Here are my responsive templates…

To develop the bar charts for the training guide, I used HTML divs, Boostrap grids and CSS, however to cover all possible mileage this would be fairly time consuming. To overcome this, I am looking into using Chart.js, open source HTML based JavaScript charts.