Meeting Assessment Criteria

AC 1.   Your work demonstrates your design exploration through the creation of a substantial media artefact.

For my website, I have used a substantial range of programming languages as well as various digital design techniques. I explored ways to solve a design problem with existing training guides and have produced visual, personalised marathon training guides that integrate Strava’s API.

Design Exploration Posts: Initial Design IdeasWireframesInitial Designs – Training GuideHTML Responsive TemplatesWebsite ImageryWebsite StylingLogo DesignsPULSE – Final LogoPULSE – Icon DesignsFinal Website

AC 2.Your artefact is situated according to contemporary design and development practices.

I have employed various contemporary website design and development techniques throughout my project. In regards to website design is the use of large high-res imagery, visual icons to support text, and subtle design animations. In regards to website development is the use of javascript libraries, responsive css media queries, social sharing and SEO. For the majority of my designs I have used Adobe Illustrator and I have used Adobe Photoshop for the image edited. As for programming, I have used HTML, CSS, Javascript, PHP and MySQL.

AC 3. Your artefact demonstrates your understanding of exemplar works and notable practitioners in the field.

Throughout the production of my graduate project, I have researched exemplar works, critically evaluating what works well and what doesn’t and reflecting upon it for the design and development on my website. The key works that I have extensively researched are Strava, Asics and Nike.

AC 4.Your artefact demonstrates evidence of considerable organisational and project management knowledge and skill.

At the beginning I set out what tasks need to complete and used MoSCow techniques to prioritise each task. I have work worked through this document, working hard on my project consistently throughout the months. I updated my MoSCow document at the end of my project, providing justification of how I achieved the set tasks. I collaborated with an external contributor to enhance my project and make the content more credible. This whole blog shows my main stages of development, demonstrating my organisation and project management

AC 5.Your Graduate Project demonstrates your appropriate selection and use of materials, processes and environments in the production of a major creative work.

The above criteria all relate to this. I have appropriately researched existing works and solved a common design problem (all plans being displayed in basic tables). Through adopting contemporary design and development trends and working through prioritisation processes, I have been able to successfully produce PULSE. My graduate project fit within the training guide environment, yet offers something more unique. It provides the guides visually in a more appealing way, and integrates Strava’s API to make the guide more personal as well as employ gamification techniques.

Target Audience

The target audience for my project are runners, specifically those seeking to train for an upcoming event. The website aims to cater for a range of runners all varying in experience, from first times to professionals. It aims to achieve this through providing training plans of different difficulties.

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Runners would use the website in order to not only informatively guide them through the necessary training but also to motivate them to get all the set runs done. From personal experience, training for a marathon is intense and requires high levels of motivation and commitment. Thus, using Strava and gamification elements (can only unlock the next week once runs have been tracked on Strava) it helps to motivate users through their training. Testing with the target audience is crucial and a process I will continually undertake. I am a member of a running club so will regularly test my work with the club. I will gain feedback and opinions from runners throughout all the process, allowing me to continuously modify the website to make it more successful with its intended users.