Exemplar Work (STRAVA)

Strava is a key work associated with my project due to the integration of its API. I extensively researched Strava for my dissertation, titled: ‘An Ethnographic Exploration Into How Strava Augments The Social World Of The Serious Leisure Activity Of Long Distance Running’, so developed an in-depth understanding of the application. I am also a keen user of the popular social fitness application, aware of its numerous social and gamification features. Reflecting upon my broader research, I strategically employed gamification elements within my website due to it being a highly favoured feature within Strava.

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I took inspiration from Strava’s data visualisation and hence decided to display the guide in simple bar charts. I am inspired by Strava’s use of icon, and will design my own running related icons to feature within the site.Screen Shot 2016-05-28 at 15.56.39.png

I took inspiration from Strava’s website design, particularly the login/registration. I like the use of a large running related background image with a transparent text box and will consider something similar for my project.

Initial Designs – Training Guide

I came up with various design ideas to display the training guide, I produced these using Adobe Photoshop. I wanted to display data visually rather than in a basic table but also wanted it to be clear and simple for users to understand. I incorporated bright colours and the runner icon to make it visually appealing to the intended audience.

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From this, I went on to develop the first idea as felt that using bars makes it extremely clear for users to see the required training runs. For example, for shorter runs the bar length will be shorter and for longer runs the bar length will be longer. I transformed my digital design into a html mockup as well as creating mockups for the home and login pages.