Target Audience

The target audience for my project are runners, specifically those seeking to train for an upcoming event. The website aims to cater for a range of runners all varying in experience, from first times to professionals. It aims to achieve this through providing training plans of different difficulties.

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Runners would use the website in order to not only informatively guide them through the necessary training but also to motivate them to get all the set runs done. From personal experience, training for a marathon is intense and requires high levels of motivation and commitment. Thus, using Strava and gamification elements (can only unlock the next week once runs have been tracked on Strava) it helps to motivate users through their training. Testing with the target audience is crucial and a process I will continually undertake. I am a member of a running club so will regularly test my work with the club. I will gain feedback and opinions from runners throughout all the process, allowing me to continuously modify the website to make it more successful with its intended users.

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