By carrying out the group task of creating an Independent Dorset Poster, it has allowed me to practice with following an iterative design process, something that I will follow for my individual interactive piece. It has also helped as the information I gathered about the public space and the audience will come in useful for when I put my interactive piece in the space. Here is what I have learnt about….
The Public Space:
- It is large space, with a layout that directs you straight through the space. People walk through to go lectures, but it is also a social area for meeting friends and grabbing a costa/food.
- The area gets especially busy around lunch time, as well as in the 20 minute time period of 10 mins before lectures and 10 minutes after.
- Various screens that are positioned in line of people walking.
- Demographic is mainly students, and as it is the Media School the majority could be media students.
- There are few Staff and Visitors.
- Depending on why people are using the space alters whether they are likely to look at the screens – whether they are sitting down or walking through the space quickly etc.
- The visitors are more likely to look at the screens as they are new to the space rather than students that frequently use the space.
- Over a 10 minute period from 12:50 till 1:00 we found that:
-77 people walked through the space
-12 people bought Costa
-7 people were working
-21 people were socialising
-2 people looked at displays
- The more colourful visuals gain more attention and stand out more in the space.
- People are more drawn to the poster/screens when there are less people in the space.
- Graphics are not as noticed when the space in busier.
- The two main screens that are opposite Costa draw the most attention.
From this, I feel it would be useful to go back to the space at different times of the day to analyse when would be best to display my interactive piece. Also, I think it would be good if I were to further consider which screen would be best to display my piece on. When I display my piece, I will ensure I ask more questions in order to gain more responses and evaluate whether the piece was successful or not. Next, I will go on to explore prototypes, and develop my idea for my interactive piece.