Poster in Public Space

We put our poster up in Weymouth House to see how many people noticed it and any comments they had about it. We put our poster on the automatic doors – the entrance to Weymouth house as we thought it would attract peoples attention as they walked in. We also put it on the orange wall next to another groups poster to see if people notice it more if it was grouped with other independent posters.In a 15 minute period from 12:45-13:00, we spotted 17 people looking at our poster. We also received some comments about it:

  • 20141016_130333“What does20141016_124349 it mean?”
  • “I didn’t even notice it”
  • “I glanced at it when passing, but it didn’t mean much to me as I was in a rush”
  • “Wow look at all of these poster “
  • “Thats quite white”
  • “It has a strong clear message”

The importance of doing this, is that it allowed us to analyse the public space in preparation for my interactive information graphic that will be displayed there. I have learnt a lot more about the space, people and graphics within the space. Also, the processes we went through for the production of our poster is that which I need to follow for my interactive piece. Here are the steps I plan to follow…

Requirements Gathering – Collecting information about the public space and target audience

Analysis – Analysing other examples and concepts, and the data gathered

Design – Creating designs for the piece and development of idea

Testing – Gaining feedback from target audience and improving designs

The requirements gathering I carried out for the poster will also be useful for my interactive piece. However, some further requirements gathering such as deciding which public screen to use will need to be analysed. From putting the poster in the public space, I have realised that the expectations I had about the space and people have been challenged. It is hard to predict how people will behave in certain spaces so I have learnt not to make assumptions. Everyone behaves and engages with media in different ways based on their own experiences and background, something that I need to consider when making my interactive information graphic. I need to be aware that people may not behave how I want them to and that the behaviour of people can alter at any point in time, this could relate to whether they are with friends, doing work or in a rush etc. Jenkins (2006, p.210) suggests that:

‘new meaning take shape around what we already know and what we already think, and thus, each player will come away from a game with a different experience and interpretation.’

Even though my piece is not a game, I feel that Jenkins idea can apply to my interactive piece. I’m aware that after interacting with my piece, each user will come away with a different experience and varied decoded meanings of the piece. Audiences are highly complex and challenging, which is something to be aware of especially when displaying a piece in a public space. Next, I will go on to explore prototypes, what they are and why it could be useful to create a prototype for my piece.

Jenkins, H, 2006. Fans, Bloggers and Gamers: Exploring Participatory Culture. London: New York University Press.

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