A mini project we have been set is to produce a group poster promoting Independent Dorset. It was important that we first carried out research about Dorset and Independence, of which we found that Dorset was a relaxing, coastal and agricultural county. We researched existing Independence campaigns, Scottish Independence being the main one, in order to gain ideas and influences. Next we went on to draw out some designs…
Our ‘Keep Calm and Free Dorset’ Poster was inspired by the iconic ‘Keep Calm and Carry On’ campaign posters, of which I am exploring for my Media and History Essay. Specifically, I am analysing propaganda within advertisements and the strong importance of exploring media and design history. This design in particular highlights how historical designs can still have huge influences on the contemporary. The original was in fact designed in 1939 to boost the morale of the public at the time of the Second World War, yet the design still remains highly popular with various remakes an adaptations being made, Made in Chelsea’s logo being just one of many examples. However, we felt that if we were to go with this idea it would work best as a campaign of multiple poster rather than just the one. Therefore, we decided to go with our other design – ‘Homes for Homeless’.
We followed the iterative design process and showed our design to our peers in order to gain feedback to improve our design. The feedback we got was that the tagline could be seen as offensive and is targeted at the homeless. Therefore, we came up with a few different tagline ideas – ‘Dorset For Dorset. Not the Tourists’ and ‘Support Dorset Independence’. We also got feedback about the world map, peers felt that Dorset didn’t stand out that much due to it being at the bottom of the page. Therefore, we have decided to only include the bottom half of the UK and shift it up to the centre of the page. It was important to engage with peers as it allowed us to improve our poster and make it more suitable and eye catching. Next, we will go on to produce our computer designs for the poster.
Anon,1939. Keep Calm And Carry On [poster]. UK: WarTimePosters. Available from: http://www.wartimeposters.co.uk/ [Accessed 27 October 2014].
Made in Chelsea, 2014. [Television Program]. UK: Monkey Kingdom Productions. E4: 21:00.